August's weather impact continued to trade in a fairly narrow range vs. an underwhelming '18 "comp" as Golf Playable Hours (GPH) were down 2% for the 2nd consecutive month. That also maintains the flat Year-to-Date (YtD) results at -0.1%. YtD regional GPH breadth swung to unfavorable at 1:2 with 11 favorable regions countered by 23 unfavorable regions (with 13 in the neutral zone of +/- 2%).
Played Rounds data for July published by Golf Datatech were also once again fractionally down (i.e. -0.1%) producing a modest Utilization gain for the month of <1 point (we'll take it though). For the YtD period, rounds are off marginally against mathematically flat weather producing a fractional Utilization decline through July.
To read the more detailed commentary on the results, click here
Intelligent, curious and courageous industry stakeholders wanting the detailed metrics and monthly updates on weather impact at the national, regional and market level as well as utilization and the full year forecast numbers have three subscription options:
· Subscribe to Cognilogic for individual facility owner/operators. For those who've been holding out for a better deal on this annual, web-based, facility-level subscription service now's your time to act. For the month of August (until midnight CDT Friday 8/31) we're waiving the $60 one-time setup fee so you can now subscribe for just the $120 annual fee per facility. To take advantage of this special offer, click here and we'll have you set up with a user name and password in no time and you can start accessing the GPH data whenever you want.
· Subscribe to the Geographic Weather Impact Analysis Tracking service ($299, 12 reports annually at national, 45 weather regions and 61 key markets levels) or
· Subscribe to the Pellucid Publications Membership ($495 annually includes Outside the Ropes monthly newsletter, 2018 State of the Industry (Commentary report and Jim audio/video recording of quantitative results just released!), 2017 Industry Golf Consumer Franchise Scorecard, Geographic Weather Impact Analysis tracking and the Top 25 US Golf Markets Scorecard (update just released, some market movement in spots 5-25)
For individual facility owner/operators who need facility-level history, current year results by month and day-of-week and full year forecast data, Pellucid/Edgehill’s self-serve, web-delivered, real-time weather impact service product, Cognilogic, is your answer. It’s available for $240 for the year-end report and unlimited annual access via the Cognilogic web portal or $120 for a single year-end report. For more information, contact Stuart Lindsay of Edgehill Golf Advisors (firstname.lastname@example.org) or Order Cognilogic.
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