News

Last Update :1/23/2019

Billy Casper Golf Celebrates Start of its Fourth Decade Unmatched in Industry Innovation

Billy Casper Golf Celebrates Start of its Fourth Decade Unmatched in Industry Innovation

Premier owner-operator of golf courses, country clubs, and resorts marks 30th anniversary with continued emphasis on proprietary service offerings

(RESTON, Va.) – Billy Casper Golf (BCG) – one of America’s largest owner-operators of golf courses, country clubs and resorts – shows no sign of slowing its entrepreneurial spirit as it celebrates its 30th anniversary.

The privately-held company was founded in 1989 by Chairman and CEO Peter Hill, Vice Chairman Bob Morris, and the since deceased PGA Tour legend, Billy Casper. Under Hill – a fifteen-time honoree on Golf Inc. magazine’s top-ten “Most Powerful Person in Golf” and “Most Innovative Person in Golf” lists – the BCG portfolio has expanded to more than 150 properties in 29 states.

“It’s the collective responsibility of everyone working in golf to leave this industry and business better than we found it,” says Hill, who steers BCG program-development aimed at introducing tens of thousands of golfers to the game and inspiring lapsed golfers to return each year. “The pace of change around us is unprecedented and disruptive, but we must prevail with modern strategies and tactics, never losing sight of exceeding member and guest expectations.”

With roughly 7,000 employees in season, BCG specializes in full-service and a la carte golf course and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, HOA integration, technology, special events and financial management.

“Course operators are the lifeblood of preserving a thriving sport and prosperous $84.1 billion annual industry for generations to come,” adds Alex Elmore, BCG President. “True to our founders’ vision, Billy Casper Golf is tenacious in building the best operating platform in the history of golf.”

Recent BCG innovation and proprietary service offering highlights include:

  • All-time high in revenue per round, facilitated by proprietary dynamic pricing model
  • Completion of 50th construction / renovation project of a course, clubhouse or other amenity to meet modernized standards
  • More than $4 million raised for military charities through annual World’s Largest Golf Outing, founded by Hill in 2011 and now a single-day golf outing played simultaneously at more than 200 courses nationwide
  • Launch of proprietary, invitation-based marketing platform that personalizes e-mail communication with website integration for a professional, streamlined approach to managing events at scale
  • Successful 15th year of “ACE the Guest Experience,” “ACE the Member Experience” and “Superintendents’ Business Institute” best-practices training programs for employees
  • News of the “super-charged” BCG spin-off of Buffalo.Agency – now an independent corporate entity, Buffalo Groupe, LLC – which includes a recapitalization round of outside investment to accelerate expansion plans

“We are steeped in tradition from Billy Casper’s 51 professional victories and molded by his integrity, work ethic and other laudable characteristics,” says Morris. “These values provide us the strength to capture business and philanthropic success, and innovatively evolve golf experiences at every touchpoint.”

Invitation-only BCG anniversary event celebrations will be held in Orlando at both the PGA Merchandise Show on January 22, and for BCG employees in mid-March.

# # #

About Billy Casper Golf

One of America’s largest privately-owned golf course management companies, Billy Casper Golf owns and operates more than 150 properties in 29 states. Reaching one of every eight public golfers in America, BCG manages a mix of daily-fee courses and those within residential communities, including those managed by homeowners associations. Its boutique Billy Casper Signature division operates member-centric private country clubs and destination resorts. Each is directed by on-site golf operations and agronomic professionals who are supported by nearby regional and corporate-based teams which oversee all facets of courses’ unique businesses.

Headquartered outside Washington, D.C. with regional offices across America, BCG holds 30 years of results-driven expertise. The company specializes in full-service course management as well as assistance in specific segments of the golf business, including course and property maintenance, HOA management, staffing and training, career growth, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.

More information: billycaspergolf.com, 703.761.1444

MEDIA CONTACT:

Kristen Ingraham
Buffalo.Agency for Billy Casper Golf
703.891.3346
kingraham@buffalo.agency



[ More News ]


Join NGCOA Mid-Atlantic - Great Membership Benefits!

Click to Watch the Video - Lee Coble Receives USGA Dey Award

NGCOA MA Mouns the Loss of Frank Edward Herrelko Jr.

Lee Coble Honored by USGA

Members Take Charge at Lakeside Golf Club

NGCOA Seeking Events Manager - click for info

Middle Atlantic PGA Section Announces 2023 Special Award Winners

Partner News: Better Billy Bunker Buzz

NGCOA Announces Education Highlights for Golf Business Conference 2024

The Federal Club in Glen Allen, VA seeks General Manager

Bayville GC gains Audubon certification

Cost Versus Value - They're Not the Same - Why Does it Matter?

Williamsburg National GC (36 holes) Seeks Director of Agronomy and Grounds

Accountability & Fiscal Responsibility in Club Governance

Bunkers - Do They Really Matter?

2023 NGCOA MA Annual Award Winners Press Release

NGCOA MA Annual Meeting Registration Open, The Crossvines Winery and Poolesville Golf Cousre, Wednesday, October 4th

Current Golfer Mindset and it’s impact on Facility Planning

Sagacity Golf Partners with NC GCOA

Virginia Beach Golf Trips Made Easy

Custom Williamsburg Golf Trips with Golden Horseshoe, Kingsmill & Condos

Ready to Sell?, Aerification and Prof. Jakubowski on Golf Turf and Water

For Sale: The Crossings Golf Club, Durham, NC - Hilda W. Allen Real Estate

Save the Date - October 4th, NGCOA MA Annual Meeting at Poolesville GC

Club Tax Assessments, The Concept of Value and RSM's Phil Newman on Finances

NGCOA MA / NC Summer Newsletter - click here to read

Reminder: The Latest from Golf Business Advisors!

Call for Offers - Westchester CC (FL)

Golf Acquisition Opportunities (3) - FL, PA, & NY

National Golf Day - 2023 - Outside the Box

Golf Course Acquisition Opportunity - Country Club of Otterkill (NY)

Debt - The (not so) Silent Club Killer

The Cost of Golf - Is it $ustainable?

National Golf Day Registration Open

​Private Club Governance & Management - Defining Roles

Virginia Golf Colleagues Mourn the Loss of Paul Michaelian

NCA Webinar on Your Club's Real Estate Tax Assessment

Golf Property Analysis & Valuation - 2nd Edition Now Available

Erik Larsen incorporates traditional elements into St. Johns (FL) Golf Course to Rave Reviews

Choosing the Best Management for Your Club or Golf Course

Measuring Performance, Selling Solutions, Clubs, Fraud & a Hotline, & The GPA Practice Tee

Fall Issue of Mid-Atlantic Golf Business Newsletter Joint with NC GCOA - Click Here to Read

Register for the 2022 NGCOA MA Annual Meeting, November 2

Selling in Uncertain Times - Develop a Strategy

Just Listed by Hilda W. Allen Real Estate, Inc.

Some Reponse to Why Clubs are Closed on Mondays

Save the Date NOW for Golf Business Conference 2023

Summer Issue of Mid-Atlantic Golf Business Newsletter Joint with North Carolina GCOA - Click Here to Read!

Golf Property Analysts - Private Club Planning, Golf as it was meant to be, Is It Time to Sell?

A Consumer/Culture Based Approach to Private Club Planning

Transparency at Private Clubs

The Golf Pro Crisis & Its Impact on Clubs

Golf Property Analysts - Your Club's Tax Assessment

Hilda Allen - the source for golf course sales and advising owners

NGCOA Mid-Atlantic Annual Meeting Set for Nov. 2 at Independence GC in Richmond

Fairfax County Park Authority seeks Golf Course General Manager

Announcing Facility BMP Virtual Workshop and Prize Contest

Another Beautiful Listing by Hilda Allen Real Estate!

Just Listed by Hilda Allen - The Frog GC in Georgia, a Fazio Design

National Golf Day 2022 - Information and Registration

Mattaponi Springs Golf Club in Ruther Glen, VA Seeks General Manager

Larry's Interview on TurfNet Renovation report Podcast

Golf Leagues - A Lightspeed Guide to Growing Business

Register your course for Women's Golf Day - June 7th

Download the Pellucid Presentation at the Annual Meeting

Golf Property Analysts - Time to Sell?

New Listings and Recent Sales from Hilda Allen Real Estate

Hanover Golf Club sold to unidentified local buyer

Club Master Planning - A Market Based Approach

January Abstract OtR: '21 Sol Scorecard is 6 birdies, 2 pars!

Damon DeVito Named the 2021 Mid-Atlantic Golf Leader

Golf Course Acquisition Opportunity - Maryland - For Sale By Auction

Sep Weather, Aug Util; steady, solid results against strong "20 comps"

Employee Retention Tax Credit May Save You Thousands $

Glenwood Golf Course redevelopment gets planning commission approval

Google's New "Local" Ads Provide Big Advantages to Golf Courses

The Appraisal Journal - Valuation of Private Clubs for Tax Assessments

Morning Read and Sports Illustrated Announce Editorial Partnership

Is it Time to Review Your Golf Property Tax Assessment?

 



Join Our Email List