Last Update :3/15/2018

GGA Insights: Millennial Research, Performance Intelligence, George Pinches



New Study Reveals The Truth About Millennials

Three-quarters of avid Millennial golfers will consider joining a private club in the future – with age 33 being the most likely age to join – but they are less minded to pay entrance fees, preferring flexible pay-for-use membership options.
These are the findings of a newly updated study, ‘The Truth About Millennial Golfers,’published by Global Golf Advisors in collaboration with Millennial golfer organization Nextgengolf, and presented to delegates at the recent CMAA 91st World Conference in San Francisco. VIEW THE FINDINGS...






VIDEO: Competitive Advantage through Performance Intelligence


“Clubs who do not utilize performance intelligence are at a competitive disadvantage.” So says Stephen Johnston, Partner at Global Golf Advisors.
In this video, Johnston explains the power of performance intelligence for both public and private clubs and reveals how one club harnessed actionable intelligence to drive increased revenues of up to $500,000.

Connect with Stephen Johnston






The Club Model

The Club Governance Model, formulated by Global Golf Advisors and revised for 2018, sets out to clearly define the roles of those typically found in member-owned clubs ensuring smooth authority from club owners to club staff, and accountability from staff to club owners.

Applying the Model keeps communications throughout the organization clear and roles unambiguous, providing this is underpinned with the commitment to implement it. READ THE EXECUTIVE SUMMARY...





About Global Golf Advisors

GGA (formerly KPMG Golf Industry Practice) is the largest consulting firm in the world dedicated to clubs and golf-related businesses. GGA provides advisory and support services to more than 2,900 clients worldwide from offices in Dublin (Ireland), Phoenix (USA), Sydney (Australia) and Toronto (Canada), specializing in strategic planning and intelligence, financial analysis and planning, membership analysis and planning, governance, and operational performance analysis.

For the latest insights and intelligence visit

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