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Dear Golf Industry Professional:
After Sergio Garcia's wild ride in the BMW Championship this weekend to make "the cut," the TOUR wheezes to its final tournament of the season. On the positive side, they've shortened the name to The Tour Championship and took out the 3 other sub-headers of corporate sponsors which were previously jammed into the tournament name so you can at least say it in one breath now.
Meanwhile, in the trenches, the northern climes are fighting for those last, late-season rounds against football (pro and college) and school activities as the days shorten and the temperatures ease. Our headline story this month is Stuart Lindsay's question of whether TopGolf will save us (hint, the answer will surprise our Pellucid and Perspective veterans). As always there are pros and cons but you eventually have to read the balance on the scale and determine whether you have a net gain in weight toward moving the participation and frequency needle. Read Stuart's "read" of the puts and calls by clicking here:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201709/
In addition, the September issue covers the following topics in our pursuit of monthly information and entertainment for our readers:
- Editor-in-Chief Jim Dunlap covers a double-down bet on marketing in Myrtle Beach as the successful Myrtle Beach Golf Holiday entity, which has been focused on destination marketing and getting people to the location, will now add helping local operators increase their share-of play while visitors and residents alike are "on-site." We always like exploring all things marketing... He also does a quick preview and backdrop for the resurrection of the NGCOA's bi-annual Technology conference which lands in Las Vegas later this month.
- Publisher Jim Koppenhaver looks at another pair of challenging municipal golf situations and the different approach that the representatives and constituents are taking to assess and confront the upcoming financial challenges. Spoiler alert, the world isn't going to end for either of the entities (in his professional opinion) but there are going to be some changes in both their portfolios in the next 1-2 years.
- Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including weather impact for the August month (up again) and Year-to-Date (still flat at the end of 8 months), July Utilization (down, rounds down, weather up), the May equipment sales figures (Off Course channel carnage continues), as well as Miami, FL as this month’s Market Focus which registers as the 14th healthiest of the Top 25 US Golf Markets in our annual ranking.
We recognize and thank our continuing sponsors; KemperSports, Troon Golf, Bayer CropScience and EZLinks Golf. We also cordially invite additional industry stakeholders who want to increase their brand exposure and be associated monthly with intelligent discussion on key issues to join our merry little band through our most popular 12-month sponsorship program (offered at an improved value relative to our entry-level six month sponsorship rate). Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat'l, Reg'l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today's most challenging industry issues. For more "opportunistic" spenders, we might suggest one of our smaller-bite "Ad Partner" programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you're interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid's range of reports and services at www.pellucidcorp.com. We also want to bring to your attention Pellucid's recently- announced participation in the next generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com. For more information on this comprehensive database, updated quarterly and refreshed completely every 12 months (all 15K+ US courses), contact jim@pellucidcorp.com. From the numbers and details of how our industry's consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analysis), we'll keep you one step ahead of the competition in this continuing challenging industry landscape.
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