Last Update :10/23/2014

Acumen Golf gets Management Agmt at Hanover CC

Golf course hands club to new manager

Michael Schwartz October 22, 2014 0
Hanover Country Club is bringing in some new talent. Photo courtesy of HCC.

Hanover Country Club is bringing in some new talent. Photo courtesy of HCC.

A local country club has tapped the owner of two Chesterfield golf courses to take over its operations and get membership levels back near their pre-recession highs.

Hanover Country Club in Ashland has hired Mike Hatch and his company Acumen Golf to manage the 55-year-old facility.

Hatch owns and manages Brandermill Country Club and Birkdale Golf Club in Chesterfield County. Acumen Golf also manages Windy Hill Sports’ golf courses on Midlothian Turnpike as well as other clubs outside the state.

Hatch and Acumen replace national course management firm Billy Casper Golf as the overseers of Hanover Country Club.

The change in management was announced at a member meeting this week and was spurred by a group of HCC members who recently brought more capital into the club.

Robert Yevich, president of HCC, said a group of about 10 members put up $200,000 out of pocket earlier this year while the club looked for ways to improve the bottom line.

“We feel like we have our expenses under control, and we’d like to get our membership back up,” Yevich said. “We thought it was time to really embark on a focused marketing plan to attract more local members.”

The $200,000 raise followed a funding effort at the end of 2012 when about 100 members and some surrounding neighbors – working as The Friends of Hanover Country Club LLC – pulled together $1.5 million to purchase all of the club’s debt from the bank.

HCC had been managed by Billy Casper since 2011 on a three-year contract. The club first sought a third-party management company after its membership rolls took a hit from the recession.

“Like a lot of clubs after the recession hit, we lost a lot of members and we needed some outside help,” Yevich said.

The club currently has about 285 members. Its pre-downturn high was around 425. The club will shoot to increase its member list by 75 over the next few years.

“It’s going to be a two- or three-year process,” Yevich said.

Mike Hatch

Mike Hatch

Under Hatch’s leadership, the club will remain semi-private.

“Allowing the public and potential members to come and enjoy what the club members experience daily will be key to the club’s future success,” Hatch said. “The course is in great condition, and we will be able to quickly improve the clubhouse amenities and member services.”

Yevich said he heard about Hatch’s success at his courses in Chesterfield and thought a local perspective would help HCC.

“He’s local and he understands the Richmond market,” Yevich said.

Yevich said one of the first orders of business under new management will be to determine how to set membership fees, whether to have initiation fees in addition to monthly dues and if the club should require food and beverage minimums, as is typical at many country clubs.

It will look to draw new members from the two communities that surround the course, Country Club Hills and River Run. Yevich said the club will try to tap into the influx of new development nearby in Hanover County.

Yevich said there’s still a market for country clubs in the 55-and-older demographic. But there’s no doubt it’s becoming more difficult to attract young families, he said.

“If you look at the national numbers, I think golf is overbuilt and play is on the decline,” he said.

[ More News ]

Join NGCOA Mid-Atlantic - Great Membership Benefits!

Golf Property Analysis & Valuation - 2nd Edition Now Available

Erik Larsen incorporates traditional elements into St. Johns (FL) Golf Course to Rave Reviews

Choosing the Best Management for Your Club or Golf Course

Measuring Performance, Selling Solutions, Clubs, Fraud & a Hotline, & The GPA Practice Tee

Fall Issue of Mid-Atlantic Golf Business Newsletter Joint with NC GCOA - Click Here to Read

Register for the 2022 NGCOA MA Annual Meeting, November 2

Selling in Uncertain Times - Develop a Strategy

Just Listed by Hilda W. Allen Real Estate, Inc.

Some Reponse to Why Clubs are Closed on Mondays

Save the Date NOW for Golf Business Conference 2023

Summer Issue of Mid-Atlantic Golf Business Newsletter Joint with North Carolina GCOA - Click Here to Read!

Golf Property Analysts - Private Club Planning, Golf as it was meant to be, Is It Time to Sell?

A Consumer/Culture Based Approach to Private Club Planning

Transparency at Private Clubs

The Golf Pro Crisis & Its Impact on Clubs

Golf Property Analysts - Your Club's Tax Assessment

Hilda Allen - the source for golf course sales and advising owners

NGCOA Mid-Atlantic Annual Meeting Set for Nov. 2 at Independence GC in Richmond

Fairfax County Park Authority seeks Golf Course General Manager

Announcing Facility BMP Virtual Workshop and Prize Contest

Another Beautiful Listing by Hilda Allen Real Estate!

Just Listed by Hilda Allen - The Frog GC in Georgia, a Fazio Design

National Golf Day 2022 - Information and Registration

Mattaponi Springs Golf Club in Ruther Glen, VA Seeks General Manager

Larry's Interview on TurfNet Renovation report Podcast

Golf Leagues - A Lightspeed Guide to Growing Business

Register your course for Women's Golf Day - June 7th

Download the Pellucid Presentation at the Annual Meeting

Golf Property Analysts - Time to Sell?

New Listings and Recent Sales from Hilda Allen Real Estate

Hanover Golf Club sold to unidentified local buyer

Club Master Planning - A Market Based Approach

January Abstract OtR: '21 Sol Scorecard is 6 birdies, 2 pars!

Damon DeVito Named the 2021 Mid-Atlantic Golf Leader

Golf Course Acquisition Opportunity - Maryland - For Sale By Auction

Sep Weather, Aug Util; steady, solid results against strong "20 comps"

Employee Retention Tax Credit May Save You Thousands $

Glenwood Golf Course redevelopment gets planning commission approval

Google's New "Local" Ads Provide Big Advantages to Golf Courses

The Appraisal Journal - Valuation of Private Clubs for Tax Assessments

Morning Read and Sports Illustrated Announce Editorial Partnership

Is it Time to Review Your Golf Property Tax Assessment?


Join Our Email List