Last Update :7/13/2012

Golf 20/20 Quarterly Review

GOLF 20/20 conducted a Strategic Planning Meeting Tuesday, May 8 at the World Golf Village.  Unlike the presentation format of prior years, approximately 65 industry leaders participated in a half-day session to discuss major issues confronting the golf industry and the strategies to address these issues, which provided solid strategic direction for GOLF 20/20.

As a result of that meeting, the process of creating a new GOLF 20/20 strategic plan has begun. To create this plan, a GOLF 20/20 Strategic Planning Committee has been assembled. This committee consists of approximately 15 industry leaders who have committed to working very closely with GOLF 20/20 to develop a strategic plan for the golf industry.

The first meeting of the Strategic Planning Committee was held on June 5 to review the current plan and decide on the direction of the new plan. The committee agreed that the new plan must focus on detailed actions with specific assigned duties and produce measurable results.

Once the committee has reviewed and revised the plan, a draft will be presented to the GOLF 20/20 Executive Committee at its August meeting, which will be held in conjunction with the PGA Championship in Charleston, South Carolina.

Based on the feedback received from the GOLF 20/20 Executive Committee, the Strategic Planning Committee will then meet again in September to revise the plan. A final review of the plan by the GOLF 20/20 Executive Committee will be scheduled in October.

The final plan will then be presented to the World Golf Foundation Board at its December meeting.  The Strategic Planning Committee will incorporate the feedback of the WGF Board and the GOLF 20/20 Executive Committee into a final strategic plan, which will take effect January 1, 2013.

This strategic planning process will provide strong consensus and great clarity as to the role of GOLF 20/20. Further, GOLF 20/20 will evaluate its committee structure in order to properly align its volunteer network behind the priorities identified in the plan.


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