Last Update :3/13/2012

Fore! Reservations Hits Big Milestone

Fore! Reservations Announces Over Four Million Rounds Booked Online In 2011
Burr Ridge, Illinois - March 13, 2012 - Fore! Reservations, the leading provider of golf course management and marketing software, today announced that over four million rounds were booked online in 2011 through golf course websites that utilize the Fore! Internet booking interface. This is a 10% increase from 2010.

"The number of online tee time reservations increases every year, and we expect that trend to continue," Fore! Reservations Director of Marketing Scott Merchant says. "The Fore! Internet product is designed to drive more golfers to the course website when booking online, and with over four million golfers doing so last season, we're pleased to see our technology is helping courses grow this critical component of their business."

Fore! Internet seamlessly integrates with a golf course's website and any website provider. This enables golfers to book tee times directly through the course site, and ensures the golf course has complete control of its online brand and tee time pricing strategy.

In addition to an integrated booking page with smart tee time search technology, Fore! Internet also includes innovative features that help increase the number of course rounds booked online each season. Mobile booking technology and online customer profiles offer golfers convenient booking and easy rebooking options. Social media integrations with Facebook and Twitter, as well as Fore! Travel Golf increase a facility's exposure online. Customized booking rules provide management greater control, and real-time reports enable operators to actively monitor Internet reservation traffic and revenue generated. An online tee time specials calendar is also available with Fore! Internet. Specials are fully controlled by the course, and include the option of featuring day of week, time of day, prepaid specials as well as find-a-game foursome offers.

"With third-party online discounts spiraling out of control, it's important to provide our customers alternative solutions to manage their online pricing decisions and promote their tee time inventory," adds Merchant. "By utilizing Fore! Internet technology, golf courses can control their own destiny and generate more rounds and revenue booked through their own websites."

For additional information about Fore! Reservations and the Fore! Internet product, please visit

About Fore! Reservations
Fore! Reservations, established in 1995, is the leading provider of golf course management and marketing software. The suite of integrated Fore! Reservations products includes an easy to use tee time reservation system, powerful point of sale, feature-rich online booking interface, innovative website solution, and automated email marketing product. Fore! Reservations also provides marketing services for its golf course clients, as well as the industry's leading technical support assistance. With 2,000 installations represented by every state in the United States as well as Canada, Mexico and the Caribbean, it is the number one selling tee sheet and best price performing system in the golf industry. Fore! Reservations is a privately held company with offices in Chicago, Burr Ridge and Wheaton, Illinois.
Erin Kopecky
630.789.9705, x131

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